- Organic search: retrieved by the search engine's algorithm
- sponsored search: advertisements.
To some degree, usually geographic, like state, metro-area, city, or neighborhood, search engine results can vary based on individual factors such as browsing habits.
Components :
A recent study revealed that 97% of queries in Google returned at least one rich feature.
Search query :
Users indicate the topic desired based on the keywords they enter into the search box in the search engine.
To better filter the results by relevancy.
Search queries are no longer successful based upon merely finding words that match purely by spelling.
And that sense of context has grown from simple matching of words, and then of phrases, to the matching of ideas. And the meanings of those ideas change over time and context. And crowd sourcing may be focused based upon one's own social networking.
With the advent of portable devices, Smartphone’s, and wearable devices, watches, and various sensors, these provide ever more contextual dimensions for consumers and advertisers to refine and maximize relevancy using, whether urban or suburban, like events, food, recreation, and business. Social context and crowd sourcing influences can also be pertinent factors.
The move away from keyboard input and the search box to voice access, aside from convenience, also makes other factors available to varying degrees of accuracy and pertinence.
Organic results :
Web Pages that score well on a search engine's algorithmic test shown in this list. These algorithms are generally based upon factors such as quality and relevance of the content, expertise, authoritativeness, and trustworthiness of the website and author on a given topic, good user experience and back links.
People tend to view the first results on the first page. Each page of search engine results usually contains 10 organic listings (however some results pages may have fewer organic listings). According to a 2019 study, the click-through rates (CTRs) for the first page goes as follows:
· Position 1: 31.7%
· Position 2: 24.7%
· Position 3: 18.7%
· Position 4: 13.6%
· Position 5: 9.5%
· Position 6: 6.2%
· Position 7: 4.2%
· Position 8: 3.1%
· Position 9: 3%
· Position 10: 3.1%
Rich snippets:
- Recipe – Recipes that can be displayed in web searches and Recipe View.
- Software Application – Information about a software app, including its URL, review ratings, and price.
- Video – An online video, including a description and thumbnail, and shows the three resources of answers image, content, and URL in one box.
- News article – A news article, including the headline, images, and publisher info.
- Science Datasets
- Job-related content
- Mark up "how-to" pages
- Site links Search Box
- Frequently asked questions (FAQ)
- Movie
- Job training & job posting
- Breadcrumb
Featured snippets :
Google supports the following types of featured snippets
Knowledge graph
Google Discover
Generation :
Major search engines like Google, Yahoo!. Generally, the HTML title tag will be used as the title of the snippet while the most relevant or useful contents of the web page (description tag or page copy) will be used for the description.
Scraping and automated access :
These result pages are the primary data source for Search engine optimization, the website placement for competitive keywords that has become an important field of business and interest. Google has even used Twitter to warn users against this practice
The sponsored (creative) results on Google can cost a large amount of money for advertisers. The most expensive keywords are for legal services, especially personal injury lawyers in highly competitive markets.
UX and SERP :
There are more than 200 different factors defining ranking in SERP. They strive to display the most relevant results for their users and constantly check the user behavior regarding websites that are in SERP.
Search Engines can change the position of a website if its CTR is very low compared with the competitors.